GBK Brand Bar at The Beverly Wilshire Hotel Pooph’s Critic Choice Luxury Lounge Presented by LA Smile
by Cheri Fox
This past weekend, the glitz and glam of award season kicked off in style at the iconic Beverly Wilshire Hotel, right on the fabulous Rodeo Drive. The scene was set in the stunning rose garden of this “it” hotel, where the star-studded GBK Brand Bar Luxury Lounge came to life, hosted by the popular carpet cleaning brand POOPH and the renowned Beverly Hills dentist, LA Smile Specialists.
This exclusive event brought together the crème de la crème of Film and Television, featuring nominees, winners, and presenters from the Critics’ Choice Awards, Golden Globe Awards, Emmy® Awards, and the Oscars.The lounge was a treasure trove of luxury, boasting over $50,000 worth of trending gifts, lavish trips, and high-end items. Among the illustrious guests were Oscar winners Angela Bassett and Mira Sorvino, alongside Emmy and Critics’ Choice winners and nominees like Brian Cox from the hit series Succession, Chris MacDonald, Karen Pittman from The Morning Show, and Scott Evans from the blockbuster film Barbie.
The atmosphere was electric, with celebrities mingling, cuddling adoptive puppies, and vibing to the beats spun by DJ Adam from ADM Entertainment on the rooftop. Each star was treated to goodies from POOPH, the top-selling pet odor eliminator that’s safe, non-toxic, fragrance-free, and works like a charm. In a heartwarming gesture, POOPH also donated a year’s supply of their product to a pet shelter of each celebrity’s choice.
Guests were pampered with customized treatment plans from Dr. Shawn Davaie of LA Smile Specialists, a premier dental office that knows how to keep those smiles healthy and dazzling. The luxury didn’t stop there! Attendees were also spoiled with Michael Todd’s award-winning organic skincare products and at-home beauty devices that bring the spa experience right to your living room, courtesy of Spa Sciences. Sailrock Resort, a top-tier 5-star getaway in Turks and Caicos, offered a dreamy 5-night stay in a private villa. Plus, Care A2+, an Australian wellness brand, gifted baby formula designed to nourish children naturally and encouraged guests to donate to families in need.
Other fabulous brands showcased their offerings, including El Cristiano’s ultra-premium tequila, Fog Crest Vineyard’s exquisite wines, and delicious sandwiches from Ike’s Love and Sandwiches. Guests were thrilled to receive cookware from the legendary TV chef Emeril Lagasse, designed for optimal cooking with his Everyday products. Pet owners were delighted with goodies from Glow Pups, a fun lifestyle brand for dogs. Action Takers Publishing was also in the mix, providing ghostwriting and publishing services that empower top talent to pen their own books and hit that number one bestseller status. Other standout gifts included Rest Duvet’s Evercool Cooling Comforters and global travel essentials from Lo & Sons.
In a true spirit of giving back, Gavin Keilly, CEO of GBK Brand Bar, partnered with animal rescue organizations like Angel City Pit Bulls and Paws for Life K9 Rescue. He also collaborated with The Collective Identity Mentoring, a grassroots program supporting Black girls and gender-expansive youth. Since 2002, Gavin has secured over $10 million for more than 50 charities, showcasing his commitment to making a difference.
This event was not just a celebration of talent but a testament to the power of community and compassion, all wrapped up in a glamorous package. What a way to kick off the award season!
