by Cheri Fox
This year’s NWM Trends Event LIVE LOVE SPA was in Downtown LA . The event drawing in over 625 industry leaders, influencers, and media, these numbers more than doubled in attendance from previous years and filled all four floors of Hudson Loft DTLA.
The energy was fun as brands and experts showcased the latest innovations in wellness, beauty, and recovery, reflecting a rapidly evolving industry.
Brands and activations included Olaplex complete hair treatment, Harklinikken Hair scalp analysis.
PHYTOMER rejuvenating ritual French skincare made in Brittany, France. Lotion, cleansing cream, cream mask, body milk,
NeuBROW brow and lash enhancing serum. Carie Skincare for Grownups, havyn first allergen free fine fragrance, Coola clear sunscreen spray.
YONKA Paris Bi-serum, Re-New Technology Retinol-like. Also; Dermal Elixir Hydra Vitamin B Complex Serum ,MIDORI Recovery Body oil CBD & CBG. Gillian soothing cucumber facial mask
EMINENCE ORGANIC skin care Radiance Renewal set, 5 steps to achieve the Perfect Glow Kombucha Microbiome foaming cleanser, Stone Crop oxygenating fizzofoliant, Pineapple Refining Tonique, Rosehip Triple C+ E firming oil, niacinamide moisturizer.
Major sponsors like Braves Products, along with brands such as Hilton, Montage, Life Time, and Glen Ivy Hot Springs, brought activations that emphasized community, longevity, and shared experiences.
The event is a shift in wellness: about social connection and longevity it exemplifies how wellness is becoming a communal activity.
Recovery tech like red light therapy, ammortal advanced aesthetics, and holistic offerings are now central to how consumers approach health and beauty.
The event featured an impressive lineup of speakers and experiential workshops that showcased how wellness brands are innovating;
The Ritz-Carlton Spa at Grande Lakes Orlando hosted a transformative three-day “A Drama-Free Life” retreat, blending spa treatments, astrology workshops, kayaking, pickleball, and a keynote by renowned speaker Eric Stephenson on the “Six Powers Within.”
The Noble House offered a luxurious two-night Wellness Weekend at Gateway Canyons Resort & Spa, with spa rituals, horseback riding, hikes, and live music.
The Springs Resort in Pagosa Springs and Murrieta Hot Springs partnered with CauseMedic to introduce CBD-enhanced spa rituals focused on recovery and relaxation — highlighting how diverse offerings are shaping the future of self-care.
A key highlight is the ongoing rise of social wellness — from hotel spaces transformed into community hubs by brands like Hilton and Montage, to Life Time’s quarterly group education sessions that sell out instantly. The industry is embracing a future where wellness is both personal and shared, driven by the understanding that community and connection are vital for long-term health.
Supporting this movement is the continued growth of National Wellness Month, founded by Live Love Spa in 2018. As Lisa Michaelis, CEO of Live Love Spa, explains, “Wellness sticks when it’s your choice.” This philosophy encourages individuals to adopt one meaningful habit, share their journey online, and inspire others — emphasizing that lasting wellness is rooted in simple, intentional daily acts.
Overall, the Live Love Spa event reflected a dynamic industry in transition — one focused on longevity, community, and accessible recovery. The innovative brands, immersive activations, and the shift toward shared wellness experiences, the future of health and beauty looks more connected and vibrant than ever.
